Conversion Rate Optimization is the practice of optimizing a site for visitors to complete a set goal and minimize the chance of visitors leaving to check out a competitor's website.


Search Engine Optimization is the process of optimizing a website to rank on top of the organic search engine results page (SERP) for certain targeted keywords to increase traffic and generate sales.


Search Engine Marketing involves optimizing a site through paid traffic; Social Media Marketing involves promoting brands through social media sites. Combine SEM, SMM, and SEO for best results.

Conversion Rate Optimization 101:

The systematic process of increasing the percentage of visitors who take the desired action on any website is called a Conversion Optimization. The process involves knowing how the end users navigate the site, what actions they take, and what prevented them from completing the goal.

What is a conversion?

A conversion is a specific action taken by a site visitor when they interact or respond to your call-to-action (CTA). A website conversion is the most important factor for your online success. It's the process of getting visitors to do what you want them to do once they enter your site. Whether it's buying a product, signing up for a service, a newsletter, register for a webinar or fill out a contact form, whatever the goal of your website may be.

What is a conversion rate?

A conversion rate if the number of times a user completes a goal divided by the site traffic.

website conversion
conversion optimization
marketing strategy

Next Steps...

Need more information on how to increase your conversion rate? Is your site not getting enough qualified leads? Call us to find out how we can increase your productivity and sales.